StrikeAd partners with Cognitive Match to deliver personalised mobile ad campaigns

February 21, 2012 – StrikeAd, the London and New York based mobile advertising specialist, and the developer of the industry’s first mobile-specific demand-side platform (DSP), today announced it is to partner with Cognitive Match, developer of market leading Dynamic Creative Optimisation (DCO) solutions, to deliver powerful personalised mobile ad campaigns. The partnership will now enable StrikeAd – whose mobile platform already includes advanced features such as location-based tracking and real-time bidding – to offer advertisers the opportunity to place real-time mobile-specific DCO ads in front of the right consumers with the goal of increasing engagement, reach and overall mobile ad campaign RoI.

Alex Rahaman, CEO of StrikeAd: "This partnership is one of the first of its kind in the industry, and is going to dramatically change the way the mobile ad market develops. Using our platform, combined with Cognitive Match's learning engine designed to deliver creatives that visually inspire the individual to action, advertisers will be able to see the effectiveness of their mobile ad campaigns, all in real-time."

The Cognitive Match software uses a blend of the latest advances in artificial intelligence, psychology and semantic technologies, to build hundreds of data points to make split-second decisions about what content to display at every impression. The partnership with Cognitive Match will enable StrikeAd to provide advertisers with increased acquisition and reach for mobile ad campaigns by matching elements of a campaign which appeal to individual consumers – based on consumer data collected in real-time – and deliver them on to their mobile.

"By optimising every stage of a mobile ad campaign with our DCO solution, advertisers can achieve much more from each individual campaign, and learn more about their audience as a result", commented Alex Kelleher, CEO and Founder of Cognitive Match.

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_{About Cognitive Match
Cognitive Match is the world’s leading provider of Dynamic Creative Optimisation; changing the online experience for both advertisers and consumers by eliminating generic ads and creating content that is tailored to individuals. Cognitive Match works with top agencies, advertisers and publishers – helping companies like the Guardian, Financial Times, Steve Madden and Net-A-Porter maximise the return on their digital marketing spend. The company recently won the TechCrunch Europa Award for Best Advertising & Marketing Technology.}

_{For more information about Cognitive Match, please visit www.cognitivematch.com}

_{About StrikeAd
StrikeAd is a leading mobile advertising specialist and developer of the world’s first dedicated mobile advertising Demand Side Platform (DSP), allowing media agencies to plan, optimise and deliver effective global mobile advertising campaigns.}

_{StrikeAd Fusion is a proprietary mobile-specific platform, providing a single console through which agencies can plan, execute and evaluate hundreds of mobile campaigns on a global basis in real-time. The platform integrates automated optimisation, tracking and analytics that gives clients unparalleled insight and control over their mobile advertising campaigns. StrikeAd also operates a managed version of the DSP, StrikeAd Engage.}

_{The company was founded in 2010, and manages its global DSP from offices in New York and London. For more information, please visit www.strikead.com}

_{For further information, please contact:
Vanessa Ringel
StrikeAd
vanessa.ringel@strikead.com
+44 (0)20 7920 0380}

_{Claire Grant
IBA – PR for StrikeAd
cgrant@iba-international.com
+44 (0)1780 721433}

_{Jake Higgins
Cognitive Match
jake.higgins@cognitivematch.com
+44 (0)203 205 0004}

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