February 21, 2012 – StrikeAd,
the London and New York based mobile advertising specialist, and the
developer of the industry’s first mobile-specific demand-side platform
(DSP), today announced it is to partner with Cognitive Match,
developer of market leading Dynamic Creative Optimisation (DCO)
solutions, to deliver powerful personalised mobile ad campaigns. The
partnership will now enable StrikeAd – whose mobile platform already
includes advanced features such as location-based tracking and real-time
bidding – to offer advertisers the opportunity to place real-time
mobile-specific DCO ads in front of the right consumers with the goal of
increasing engagement, reach and overall mobile ad campaign RoI.
Rahaman, CEO of StrikeAd: "This partnership is one of the first of its
kind in the industry, and is going to dramatically change the way the
mobile ad market develops. Using our platform, combined with Cognitive
Match's learning engine designed to deliver creatives that visually
inspire the individual to action, advertisers will be able to see the
effectiveness of their mobile ad campaigns, all in real-time."
Cognitive Match software uses a blend of the latest advances in
artificial intelligence, psychology and semantic technologies, to build
hundreds of data points to make split-second decisions about what
content to display at every impression. The partnership with Cognitive
Match will enable StrikeAd to provide advertisers with increased
acquisition and reach for mobile ad campaigns by matching elements of a
campaign which appeal to individual consumers – based on consumer data
collected in real-time – and deliver them on to their mobile.
optimising every stage of a mobile ad campaign with our DCO solution,
advertisers can achieve much more from each individual campaign, and
learn more about their audience as a result", commented Alex Kelleher,
CEO and Founder of Cognitive Match.
About Cognitive Match
Cognitive Match is the world’s leading provider of Dynamic Creative Optimisation; changing the online experience for both advertisers and consumers by eliminating generic ads and creating content that is tailored to individuals. Cognitive Match works with top agencies, advertisers and publishers – helping companies like the Guardian, Financial Times, Steve Madden and Net-A-Porter maximise the return on their digital marketing spend. The company recently won the TechCrunch Europa Award for Best Advertising & Marketing Technology.
For more information about Cognitive Match, please visit www.cognitivematch.com
StrikeAd is a leading mobile advertising specialist and developer of the world’s first dedicated mobile advertising Demand Side Platform (DSP), allowing media agencies to plan, optimise and deliver effective global mobile advertising campaigns.
StrikeAd Fusion is a
proprietary mobile-specific platform, providing a single console through
which agencies can plan, execute and evaluate hundreds of mobile
campaigns on a global basis in real-time. The platform integrates
automated optimisation, tracking and analytics that gives clients
unparalleled insight and control over their mobile advertising
campaigns. StrikeAd also operates a managed version of the DSP, StrikeAd
The company was founded in 2010, and
manages its global DSP from offices in New York and London. For more
information, please visit www.strikead.com
For further information, please contact:
+44 (0)20 7920 0380
IBA – PR for StrikeAd
+44 (0)1780 721433
+44 (0)203 205 0004