Explains how to maintain effective consumer targeting and tracking, and stay compliant with the new EU regulations
London, UK – 22 March 2012 – StrikeAd, the London and New York based mobile advertising specialist, today announced the availability of its White Paper: 'Mobile Privacy Demystified: Tracking and Privacy – myths, myth busting and solutions'. StrikeAd, the field leader in the tracking and measurement of mobile ad campaigns, has produced the White Paper to provide advertisers with a comprehensive 'all you need to know' guide to understand how to track mobile downloads and target consumers effectively, while remaining compliant with the new legislation.
The White Paper examines the different options available to advertisers to ensure consumer details are kept private – from using cookies to fingerprinting. The EU-driven legislation is designed to protect individuals from being tracked without their consent and requires third parties to explicitly ask the user to allow the cookie to be set initially, so many sites and apps will have to facilitate this. The White Paper outlines just how advertisers can do this without losing the ability to track downloads, and retain the ability to target consumers effectively whilst not compromising their personal data.
"We wrote this White Paper ahead of the regulations coming into force in just over two months, to help inform advertisers looking to tighten up their privacy in mobile campaigns, and particularly to provide practical applications to stay compliant." said Alex Rahaman, CEO of StrikeAd. "We hope this document will help our agency clients to understand the different regulations in place across Europe, and to ensure they are ready when the deadline comes around."
StrikeAd is a leading mobile advertising specialist and developer of the world’s first dedicated mobile advertising Demand Side Platform (DSP), allowing media agencies to plan, optimise and deliver effective global mobile advertising campaigns.
StrikeAd Fusion is a proprietary mobile-specific platform, providing a single console through which agencies can plan, execute and evaluate hundreds of mobile campaigns on a global basis in real-time. The platform integrates automated optimisation, tracking and analytics that gives clients unparalleled insight and control over their mobile advertising campaigns. StrikeAd also operates a managed version of the DSP, StrikeAd Engage.
The company was founded in 2010, and manages its global DSP from offices in London and New York. For more information, please visit www.strikead.com
For further information, please contact:
+44 (0)20 7290 0380
IBA – PR for StrikeAd
+44 (0)1780 721433