StrikeAd announces definitive Guide to Mobile Tracking and Privacy in light of Congressional Activity

Explains how to maintain effective consumer targeting and tracking in light of Consumer Privacy Bill of Rights

New York, NY – 22 March 2012 – StrikeAd, the New York and London based mobile advertising specialist, today announced the availability of its White Paper: 'Mobile Privacy Demystified: Tracking and Privacy – myths, myth busting and solutions'. StrikeAd, the field leader in the tracking and measurement of mobile ad campaigns, has produced the White Paper to provide advertisers with a comprehensive 'all you need to know' guide to understand how to track mobile downloads and target consumers effectively, while remaining in-line with industry recommendations.

The White Paper examines the different options available to advertisers to ensure consumer details are kept private – from using cookies to fingerprinting. There is increasing pressure from industry-leading bodies to protect individuals from being tracked without their consent and third parties are increasingly being required to explicitly ask the user to allow the cookie to be set initially, and many sites and apps need to facilitate this. The White Paper outlines just how advertisers can do this without losing the ability to track downloads, and retain the ability to target consumers effectively whilst not compromising their personal data.

"We wrote this White Paper in light of the increased awareness we're witnessing from Congress and the FTC, to help inform advertisers looking to tighten up their privacy in mobile campaigns, and particularly to provide practical applications to stay compliant." said Alex Rahaman, CEO of StrikeAd. "We hope this document will help our agency clients to understand the different advice which is being offered across the US, to ensure they are able to protect consumers' privacy appropriately."

To download the White Paper in full, please click here.

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_{About StrikeAd
StrikeAd is a leading mobile advertising specialist and developer of the world’s first dedicated mobile advertising Demand Side Platform (DSP), allowing media agencies to plan, optimize and deliver effective global mobile advertising campaigns.}

_{StrikeAd Fusion is a proprietary mobile-specific platform, providing a single console through which agencies can plan, execute and evaluate hundreds of mobile campaigns on a global basis in real-time. The platform integrates automated optimization, tracking and analytics that gives clients unparalleled insight and control over their mobile advertising campaigns. StrikeAd also operates a managed version of the DSP, StrikeAd Engage.}

_{The company was founded in 2010, and manages its global DSP from offices in London and New York. For more information, please visit www.strikead.com}

_{For further information, please contact:}

_{Vanessa Ringel
StrikeAd
vanessa.ringel@strikead.com
+1 347 394 0212}

_{Claire Grant
IBA – PR for StrikeAd
cgrant@iba-international.com
+1 561 228 1253}

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