New York – 3rd April, 2012 – Clash Media Mobile, the leading mobile-specific direct response advertising agency, has announced that it is to license the StrikeAd real-time mobile advertising platform to power its recently launched move into direct response mobile advertising. The StrikeAd platform will allow Clash Media Mobile to become the only specialist Mobile Media Agency to offer advertisers fully specified mobile campaigns optimized in real time to take advantage of changing costs to deliver effectively filtered leads on a pay for performance basis.
"StrikeAd is a significant addition to our existing portfolio. They have developed the most advanced Mobile Demand Side Platform in the industry and we believe it gives us two USPs," commented Simon Wajcenberg, CEO of Clash Media Mobile. "It means we become the only specialist Mobile Media Agency with a technology platform that can optimize bidding in real time to deliver pay for performance campaigns with instant access to a vast number of page impressions from every major exchange. It will allow us to provide our clients with hot sales leads at a significantly lower cost."
The Clash Media Mobile solution is integrated with all major mobile media exchanges to allow clients to optimize their ad inventory by bidding in real-time to select from over 60 billion mobile page impressions in 220 countries globally. Advanced campaign options include location-based tracking, with mobiles always-on and in the hand of the owner, Rich Media to put banner on the mobile page for direct action and ‘click-to-call’ for higher value items such as education, insurance, or cars. Calls go direct to the client's call center or Clash Media Mobile will provide call handling facilities via its own call center.
"We are delighted that Clash Media Mobile is licensing our platform," commented Alex Rahaman, CEO of StrikeAd. "Mobile advertising is the fastest growing sector of the market and the evolution of specialist agencies in the sector is a significant development. Specialization offers advertisers sophisticated management of mobile campaigns that can increase their effectiveness and reduce costs and significantly increase ROI."
About Clash Media Mobile:
Clash Media Mobile is a mobile-specific direct response advertising agency, and part of Clash Media, the performance-based lead generation company based in New York. With its advanced technology platform, Clash Media Mobile provides clients access to over 60 billion page impressions globally, with inventory across 220 countries.
For more information, please visit www.clashmediamobile.com