New York – 10 April, 2012 – Clash Media Mobile, the leading mobile-specific direct response advertising agency, has announced the appointment of Tore Erickson as Vice President of Sales and Operations. The appointment follows Clash Media's announcement of a major new move into the mobile advertising sector and in his new position, Erickson will put in place a target-driven sales strategy to drive growth across the US mobile advertising sector with particular emphasis on insurance, education and financial services.
Prior to this appointment, Erickson has held highly successful senior management roles at leading Lead Generation companies including Winster Inc as VP of Advertising Sales and at Permission Data as Director of Sales and Account Services. His vertical market credentials include successfully penetrating new verticals, including online social gaming and the higher education sector – a market where Clash Media is particularly strong. He had earlier pioneered the Prism lead generation program at Princeton Review which created new revenue opportunities from Universities, Colleges, Military and Corporations. During the first year of launching he delivered $15 million in lead generation revenue.
"I'm delighted to be joining the fast-growing mobile market with Clash Media Mobile. It's clear that this is going to be a key market for companies looking to reach consumers in 2012, and we are perfectly positioned, with exactly the right technology platform to take advantage of this," commented Tore Erickson, VP of Sales and Operations at Clash Media Mobile.
"There is significant room for growth in this industry, and one thing that really sets Clash Media Mobile apart is its ongoing investment into a platform that can offer advertisers fully specified mobile campaigns optimized in real time to take advantage of changing costs, and deliver effectively filtered leads on a pay for performance basis."
"Tore has great experience across our key vertical markets – including higher education – and we're looking forward to him using his experience to widen our reach, and bring our Mobile Direct Response solutions to the growing number of organizations which want to put in place a highly successful and measurable mobile marketing strategy, whichever market they happen to be in." said Simon Wajcenberg, CEO of Clash Media Mobile.
About Clash Media Mobile:
Clash Media Mobile is a mobile-specific direct response advertising agency, and part of Clash Media, the performance-based lead generation company based in New York. With its advanced technology platform, Clash Media Mobile provides clients access to over 60 billion page impressions globally, with inventory across 220 countries.
For more information, please visit www.clashmediamobile.com