Clash Mobile launches major Cost Per Download mobile campaign for app developers

• Offers developers a highly effective way to maximize the audience for their apps

• App developers only pay for successfully delivered downloads

NEW YORK, 10 May 2012 – Clash Mobile, the leading mobile-specific direct response advertising agency, has today announced a market initiative to offer app developers major mobile ad campaigns which work on a purely 'Cost Per Download' (CPD) basis. It provides a highly effective way for app developers with limited budgets or highly specific target audiences to maximize the audience for their apps with no negative cost implications. Even if a click is made on an impression, there will be no charge for that inventory unless the consumer goes ahead with the download.

Clash Mobile is integrated with all major mobile media exchanges to allow it to instantly bid in real-time for relevant pages from over 60 billion mobile page impressions in 220 countries. The campaigns combine advanced techniques such as location tracking, consumer relevance and brand filtering to deliver the ads directly to the best prospects for the app developer at the time they are most receptive to the message, on a CPD basis.

"Over 1,000,000 apps exist over iOS, Android and smartphone systems and around 600 new apps are being added to the Apple App Store every day," commented Tore Erickson, Chief Revenue Officer at Clash Mobile. "The market is becoming increasingly crowded but the majority of app downloads throughout iOS and Android platforms come from those already placed in the 'top-ten charts'."

"We are now offering a CPD campaign which will provide those apps which are slipping under the radar with a highly effective way to reach exactly the right people, at the right time, via their mobile," he continued. "We produce comprehensive campaigns that maximize their relevant inventory with no risk to the ROI for the development work they have put together, because even if a click is made on an impression, there will be no charge for that inventory unless the consumer goes ahead with the purchase."

_{About Clash Mobile:
Clash Mobile is a mobile-specific direct response advertising agency, and part of Clash Media, the performance-based lead generation company based in New York. With its advanced technology platform, Clash Mobile provides clients with access to over 60 billion page impressions globally, with inventory across 220 countries.}

_{For more information, please visit www.clashmobile.com}

_{Contact:
Claire Grant
IBA – PR for Clash Mobile
Tel: +1 561 228 1253
Email: cgrant@iba-international.com}

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