NEW YORK, 29 May 2012 – Clash Mobile, the leading mobile-specific direct response advertising agency, has today announced a partnership with thinkingVOICE™, the leading hot transfer and call verification specialist in the Higher Education market. The move will allow Clash Mobile to hot transfer high-quality, live mobile voice leads from potential students directly to the educational establishment that they are interested in joining. By providing high quality pre-validated leads on a pay-per-call basis, hot transfers can increase the enrollment rate by up to 300 per cent – typically from 2 per cent to 7.5 per cent.
ThinkingVOICE provides lead verification services by asking qualifying questions when consumers call a given number. They then verify that information and match prospective students to the most appropriate school for their requirements. ThinkingVOICE then hot transfers the lead to the enrollment advisor at the school to set up an appointment or even enroll the student then and there. This can significantly improve the school's ROI, eliminating the need for it's own contact center and agents, as well as avoid any potential compliance issues.
"Clash Mobile, like thinkingVOICE, is built on the premise that having the consumer directly on the phone is of great value to the advertiser," commented Tore Erickson, Chief Revenue Officer at Clash Mobile. "The combination of our technology and their call centers' qualification and live transfer process ensures that advertisers in the Higher Education market are delivered a high volume of quality leads that are already prospective students by the time they speak to them."
"The industry is constantly evolving, and we're witnessing a huge shift in focus in the Higher Education sector. Schools that have tested hot leads are increasing their budgets as they realize that hot transfers can often double their enrollment rates," added DC Cullinane, Founder and CEO of thinkingVOICE. "We estimate that hot transfer budgets have increased fourfold over the last twelve months, and partnering with Clash Mobile in the mobile space is only going to open up even more opportunity for us."
thinkingVOICE™ has been in the hot transfer and call tracking space for over 3 years. Over the last twelve months the company has tracked, processed and sold over 350,000 hot transfers in the Higher Education space alone. Every day over 1,000 hot transfers and 200 hours of transfer talk time are processed by thinkingVOICE.
thinkingVOICE was founded by DC Cullinane, and investors include Mark Cuban, Mark Goines and Royal Farros.
For more information, please visit www.thinkingvoice.com
About Clash Mobile:
Clash Mobile is a mobile-specific direct response advertising agency, and part of Clash Media, the performance-based lead generation company based in New York. With its advanced technology platform, Clash Mobile provides clients with access to over 60 billion page impressions globally, with inventory across 220 countries.
For more information, please visit www.clashmobile.com
IBA – PR for Clash Mobile
Tel: +1 561 228 1253
Tel: +1 800-787-7650