StrikeAd releases video to de-mystify mobile acronyms

Michael Dewhirst, StrikeAd CTO explains the confusing world of mobile acronyms

London, UK – 6 June 2012 – The world of SDKs, tracking, apps, UDIDs, DSPs and RTB can be confusing for those who are not mobile advertising specialists. And these are just the beginning. Anyone who wants to understand the fast moving world of digital advertising to make sense of their marketing budget and run cost effective ad campaigns needs to navigate their way through a host of acronyms.  

Help is at hand! StrikeAd, the New York and London based mobile advertising specialist, has released a video to explain what numerous mobile acronyms stand for and mean. The video is aimed at helping advertisers understand how to get the best from the mobile advertising services. In it, StrikeAd CTO Michael Dewhirst outlines each acronym, what it stands for and what it actually means and will do for advertisers. The just under 10-minute video is available on YouTube and will be integrated on the StrikeAd website.

"As with most technical industries, it can be daunting and confusing for someone who isn't fully familiar with the ins and outs of the mobile-advertising world," said Michael Dewhirst, CTO, StrikeAd. "This video will  hopefully clear up some of the puzzlement that many advertisers may have and outline the genuine and tangible benefits that mobile advertising brings. And for everything else – just come and talk to us!"

StrikeAd offers the world’s first mobile-specific advertising Demand Side Platform (DSP). It allows media agencies to manage and optimise multiple global mobile advertising campaigns from multiple advertisers from a single platform. Advertisers can buy best performing inventory to provide effectively filtered and optimised sales leads.

About StrikeAd
StrikeAd is a leading mobile advertising specialist and developer of the world’s first dedicated mobile advertising Demand Side Platform (DSP), allowing media agencies to plan, optimise and deliver effective global mobile advertising campaigns.

StrikeAd Fusion is a proprietary mobile-specific platform, providing a single console through which agencies can plan, execute and evaluate hundreds of mobile campaigns on a global basis in real-time. The platform integrates automated optimisation, tracking and analytics that gives clients unparalleled insight and control over their mobile advertising campaigns. StrikeAd also operates a managed version of the DSP, StrikeAd Engage.

The company was founded in 2010, and manages its global DSP from offices in New York and London. For more information, please visit or take a look at our YouTube channel.

For further information, please contact:
Vanessa Ringel
+44 (0)20 7290 0380

Claire Grant
IBA – PR for StrikeAd
+44 (0)1780 721433

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