Clash Group acquires coupon comparison company Vendari
NEW YORK, 13 June 2012
- Vendari brings industry leading intellectual property rights to be incorporated into launch of major new US voucher comparison web sites later this year
Acquisition consolidates Clash Group’s transition to full-service digital advertising agency
– Clash Group
, the leading digital direct response advertising agency, has today announced the acquisition of Vendari
, a leading European coupon comparison website that has pioneered the rapidly expanding voucher comparison market. With consumers estimated to have saved $4.6billion through coupons last year, the acquisition of Vendari’s advanced intellectual property rights will form the basis for the launch by Clash Group of major coupon comparison sites in the US later this year.
The acquisition of Vendari will significantly expand Clash Group's offering to advertisers, in both mobile and wider-digital markets, to be able to offer web and mobile-optimized coupon comparison websites for its client base of digital advertisers. It is part of a wider Clash Group transition to offer full-service digital advertising solutions ranging from creative services and design through to the delivery of targeted digital advertising campaigns across online and mobile and which specifically target pre-identified respondents on inventory purchased via real-time bidding (RTB).
“To add Vendari to our business at a time when coupon offers are on-trend is a great move not only for Clash Group, from a commercial perspective, but for advertisers who are looking for an integrated, targeted campaign that can really drive customers through the door and present an increased ROI from their media spend,” commented Tore Erickson, Chief Revenue Officer at Clash Group. “This acquisition is an added dimension in our aim to offer advertisers a fluid campaign that is coherent in not only the way it is designed and developed, but in the campaign delivery too.”
“What Vendari does is actually quite unique in presenting potential consumers with the best deals from businesses, and that saves them a lot of time and effort and eliminates trawling through thousands of sites to achieve a saving,” added Dominic Yacoubian, Founder and CEO of Vendari. “Now that the company is part of Clash Group we will see added benefits for both consumers and businesses who can make the most of coupon comparison with Vendari and Clash Group leading the way.“
About Clash Group:
Clash Group is a digital-specific full-service advertising agency based in New York that offers targeted advertising services in both mobile and wider digital markets. The Group comprises Mobile and Direct Response specialist divisions that deliver premium advertising traffic for advertisers through partnerships with leading mobile mediation and optimization platforms. The Group has its own proprietary digital portals which allow advertisers a unique opportunity to integrate with specialist and vertical media channels such as Education and retail couponing. With its advanced technology platform and creative services, Clash Group provides clients with access to over 60 billion page impressions globally, with inventory across 220 countries.
For more information, please visit www.clashgroup.com
IBA – PR for Clash Group
Tel: +1 561 228 1253
For more information, please visit www.vendari.com
Issuers of news releases, not Targetwire, are solely responsible for the accuracy of the content.