Clash Group acquires leading UK voucher comparison site www.vouchercomparison.com
NEW YORK, 14 June 2012
- Acquires Vendari Limited to consolidate its position in rapidly expanding voucher comparison market
Clash Group plans to add full mobile capabilities to UK site as integral part of full-service digital advertising agency
Acquisition provides springboard to expand into the US coupon comparison market
– Clash Group
, the leading full service digital direct response advertising agency, has consolidated its position in the rapidly expanding coupon market today by announcing the acquisition of Vendari Limited, publishers of the leading UK coupon comparison website www.vouchercomparison.com
. UK consumers are estimated to have spent nearly £300m on Daily Deal sites during the last 6 months and saved more than £30 billion using vouchers in 2011. Clash Group plans to significantly expand the site’s UK offering and to launch sister comparison sites, initially in the US.
The acquisition of vouchercomparison.com will significantly strengthen Clash Group's offering to advertisers, in both mobile and wider-digital markets. The Group plans to adapt the site for mobile optimisation and will integrate the comparison site into ad campaigns that translate into increased awareness and ROI for digital advertisers. The acquisition adds voucher capabilities to Clash Group’s wider full-service digital advertising solutions which range from creative services and design to the implementation of advanced technology which specifically targets pre-identified respondents on inventory purchased via real-time bidding (RTB).
“To add Vendari to our business at a time when voucher offers are on-trend is a great move not only for Clash Group, from a commercial perspective, but for advertisers who are looking for an integrated, targeted campaign that can really drive customers through the door and present an increased ROI from their media spend,” commented Tore Erickson, Chief Revenue Officer at Clash Group. “This acquisition provides an added dimension in our aim to offer advertisers a fluid campaign that is coherent in not only the way it is designed and developed, but in the campaign’s delivery too.”
“What Vendari does is actually quite unique in presenting potential consumers with the best deals from businesses, and that saves them a lot of time and effort and eliminates trawling through thousands of sites to achieve a saving,” added Dominic Yacoubian, Founder and CEO of Vendari. “Now that the company is part of Clash Group we will see added benefits for both consumers and businesses who can make the most of voucher comparison, with Vendari and Clash Group leading the way.“
About Clash Group:
Clash Group is a digital-specific full-service advertising agency based in New York that offers targeted advertising services in both mobile and wider digital markets. The Group comprises Clash Mobile, a Direct Response agency that delivers premium advertising traffic for advertisers through partnerships with leading mobile mediation and optimization platforms and Clash Media, a performance based online marketing agency that helps clients drive their business with high performance customer acquisition services. The group recently announced the acquisition of Vendari, publisher of a leading coupon comparison site, to consolidate its position in the rapidly growing coupon segment.
Additionally Clash Group owns its own media portals that link to key vertical markets such as education. With its advanced technology platform and creative services, Clash Group provides clients with access to over 60 billion page impressions globally, with inventory across 220 countries.
For more information, please visit www.clashgroup.com
IBA – PR for Clash Group
Tel: +1 561 228 1253
For more information, please visit www.vendari.com
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