StrikeAd closes funding round with $500,000 venture capital backing

• Building on UK and European success with HQ move to New York

• Tim Finn to lead EMEA operations from London base
  

NEW YORK, July 02, 2012 – StrikeAd, the world's first international mobile Demand Side Platform (DSP), today announced that it has secured the second round of its Series A funding from three U.S. investors. The Company has also moved its headquarters to a new office in New York City, with London remaining the operational base for EMEA.

After receiving $3 million in the first round of its Series A funding from European venture capital firm DFJ Esprit including follow-on from German ad tech entrepreneur and seed investor Thomas Falk of eValue, StrikeAd has secured an additional $500,000 to close the round. This funding has come from three West Coast investors: venture capital firms SoftTech VC and Siemer Ventures, as well as angel investor Gil Elbaz, co-founder of Applied Semantics. This additional capital will be used to fund StrikeAd’s expansion in the U.S. as the company continues to enhance its proprietary technology and positions itself to take advantage of a growing marketplace.

"Mobile usage is booming and browsing the internet on multiple mobile devices is the future," said StrikeAd CEO and Founder Alex Rahaman. "The problem today is that buying mobile advertising is far too difficult and murky. This investment from SoftTech VC, Siemer Ventures and Gil Elbaz will help us to capitalise on the huge market opportunity for mobile advertising technology that delivers far better transparency, information and returns in this new channel. At StrikeAd, that’s exactly what we aim to do."

"The investment in StrikeAd is a clear indication of the worldwide growth that we are aiming to build upon, stemming from our successes here in the UK and Europe." said Tim Finn, StrikeAd's Head of EMEA. "Our roster of services has shown significant results and gained successful leads for many of our global clients. This expansion will see those services replicated worldwide whilst continually improving our local operations from our London base as a result of such investment."

StrikeAd offers the world’s first mobile-specific advertising Demand Side Platform (DSP). It allows media agencies to manage and optimise multiple global mobile advertising campaigns from multiple advertisers from a single platform. Advertisers can buy best performing inventory to provide effectively filtered and optimised sales leads.

_{About StrikeAd
StrikeAd is a leading mobile advertising specialist and developer of the world’s first dedicated mobile advertising Demand Side Platform (DSP), allowing media agencies to plan, optimise and deliver effective global mobile advertising campaigns.}

_{StrikeAd Fusion is a proprietary mobile-specific platform, providing a single console through which agencies can plan, execute and evaluate hundreds of mobile campaigns on a global basis in real-time. The platform integrates automated optimisation, tracking and analytics that gives clients unparalleled insight and control over their mobile advertising campaigns. StrikeAd also operates a managed version of the DSP, StrikeAd Engage.}

_{The company was founded in 2010, and manages its global DSP from offices in London and New York. For more information, please visit www.strikead.com}

_{Media Contact:
Leon Emirali
IBA – PR for StrikeAd
01780 721 433
lemirali@iba-international.com}

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