NEW YORK, 04 October 2012 - Clash Group, the leading digital direct response advertising agency, has enhanced its recently launched web and mobile Pre-Roll video advertising platform by adding Overlay and Post-Roll positioning for video ads. Because younger audiences respond more favourably to Overlay on mobiles, while older audiences are happy with Pre-Roll service, the capability allows brands to exploit a powerful new parameter in targeting their online video advertising.
The new capabilities allow advertisers to increase ROI by matching their video delivery more efficiently to the appropriate audience age profile as part of campaigns which are also targeted by genre, geography, tags, keywords and devices. The Clash Group network then provides access to some 600 million video streams per month as well as 1500+ Web sites, 5,000 Facebook Applications, iPhone Apps and Widgets on 200,000 Blogs. It currently offers access to over 250 million video visitors per month.
"The new video network will allow us to provide even more effective results for our clients. Video is fast becoming a core component for digital advertisers, but until now there hasn't been an effective method to precisely target consumers and eliminate waste that may occur from an inefficient video campaign," commented Simon Wajcenberg, CEO, Clash Group. "Advertisers can choose between Pre-Roll, Overlay and Post-Roll depending on the delivery medium – web or mobile, the type of Ad, audience preferences and their budgets."
"Our transparent and brand-safe campaigns are already seeing click-through rates several times the industry average, and video will only help increase these rates," he continued. "In our 6 years in business, advertisers such as Airwick, Starburst, Calgon, Holiday Inn, Clearasil, University of Phoenix, eBay, Vlassic, Spray ‘n Wash, Colgate, CreditCards.com and Lysol have all run successful campaigns with us."
The launch of this network signals an intent from Clash Group to focus on measurable, results-orientated digital advertising solutions such as a recent partnering initiative between publishers and web users, called Path Plus.
About Clash Group:
Clash Group is a digital-specific full-service advertising agency based in New York that offers targeted advertising services in both mobile and wider digital markets. The Group comprises Clash Mobile, a Direct Response agency that delivers premium advertising traffic for advertisers through partnerships with leading mobile mediation and optimization platforms and Clash Media, a performance based online marketing agency that helps clients drive their business with high performance customer acquisition services. The group recently announced the acquisition of Vendari, publisher of a leading coupon comparison site, to consolidate its position in the rapidly growing coupon segment.
Additionally Clash Group owns its own media portals that link to key vertical markets such as education. With its advanced technology platform and creative services, Clash Group provides clients with access to over 60 billion page impressions globally, with inventory across 220 countries.
For more information, please visit www.clashgroup.com
IBA – PR for Clash Group
Tel: +1 561 228 1253