Strategic Partnership Enables Publishers and Advertisers to Discover and Target Relevant Audiences at Scale
October 04, 2012 – StrikeAd, the world's first international mobile demand-side platform (DSP), today announced a strategic partnership with AdMobius, the first mobile audience management platform, enabling publishers and advertisers to discover and target relevant audiences at scale.
Through this partnership, AdMobius will use its mobile application audience targeting expertise to provide StrikeAd with increased ad relevance and performance for brand campaigns. The collaboration will further enhance StrikeAd's mobile targeting capabilities by providing high quality demographic and behavioural segment data that can be integrated into campaigns and mobile exchanges in real-time. StrikeAd provides AdMobius with a strong channel for reaching brands.
"This partnership with AdMobius represents another important step in our strategy as we continue to perfect our platform and focus on expansion in the U.S. mobile market," said StrikeAd CEO and founder Alex Rahaman. "With AdMobius, we’ll be able to offer our clients a deeper understanding of mobile audiences, which will facilitate more transparent and focused brand segment buys. Dan and his experienced team will also help us innovate compelling new audience segments for mobile advertising, all whilst upholding our high standards of user privacy."
"AdMobius is the first company to provide actionable mobile in-app audience data to marketers and full transparency to publishers," said Dan Grigorovici, CEO and founder of AdMobius. "Through our partnership with StrikeAd, we can help brands reach their audiences at scale, while protecting consumer privacy. The campaign and targeting optimisation technologies combined offer advertisers the maximum return on advertising spend."
Mobile advertising specialist StrikeAd has created the first dedicated mobile advertising Demand Side Platform (DSP) which allows advertisers, agencies and brands to quickly and transparently plan, optimise and deliver effective global mobile advertising campaigns. StrikeAd’s platform allows media buyers and planners to create dynamic campaigns across multiple Supply Side Platforms and territories, reducing time, cost and complexity while offering greater control, better data and improved ROI. This allows them to deliver and monitor the effectiveness of any number of mobile campaigns globally and in real-time.
StrikeAd Fusion includes sophisticated automated optimisation, tracking and analytics to give clients unparalleled insight and control over their mobile advertising campaigns. StrikeAd was founded in 2010 by digital and mobile advertising entrepreneur Alex Rahaman.
Today, the company has 55 members of staff in New York, Los Angeles, Chicago, London, Singapore and Kiev. http://www.strikead.com/
AdMobius, the first mobile Audience Management Platform, enables publishers and advertisers to discover and target relevant audiences at scale. By organising and interpreting unique demographic and interest-based information, AdMobius unlocks the rich value of mobile data. Based in San Mateo, Calif., AdMobius has strong partnerships with mobile advertising technology companies to improve the performance and reach of mobile ad campaigns. AdMobius is backed by Opus Capital and Storm Ventures. For more information, visit http://www.admobius.com.
For further information, please contact:
Vanessa Ringel, StrikeAd
+44 (0)20 7290 0380
Claire Grant, IBA – PR for StrikeAd
+44 (0)1780 721433
+1 561 228 1253