LONDON and NEW YORK, 25 October 2012 - Clash Group - the leading New York-based digital direct response advertising agency which has recently expanded into the UK market – has acquired new mobile re-targeting technology that offers its digital advertising clients unprecedented access to millions of consumers who have already shown an active interest in their product or service whilst browsing the internet on a mobile device.
Retargeting addresses the 98% of shoppers looking but not buying on a visit to a website and the 60% who abandon their baskets before the checkout. Until now re-targeting has been impossible due to strict mobile privacy regulations but the mobile re-targeting technology used has been developed in compliance with these regulations by securely mapping anonymously held keys to a given user. Because Clash Group charges - uniquely - on a results only basis, the new facility helps provide particularly high levels of ROI.
"With one billion people owning a smartphone by 2016, the scope for re-targeting advertising to bring interested customers back to make a sale is huge," commented Simon Wajcenberg, Global CEO, Clash Group. "Mobile re-targeting takes us even nearer to the consumer by delivering ads to the right people, at the right time on the right device. It allows advertisers to build customer relationships and brand awareness through the growth of mobile technology."
About Clash Group:
Clash Group is a digital-specific full-service advertising agency based in New York that offers targeted advertising services in both mobile and wider digital markets. The Group comprises Clash Mobile, a Direct Response agency that delivers premium advertising traffic for advertisers through partnerships with leading mobile mediation and optimization platforms and Clash Media, a performance based online marketing agency that helps clients drive their business with high performance customer acquisition services. The group recently announced the acquisition of Vendari, publisher of a leading coupon comparison site, to consolidate its position in the rapidly growing coupon segment.
Additionally Clash Group owns its own media portals that link to key vertical markets such as education. With its advanced technology platform and creative services, Clash Group provides clients with access to over 60 billion page impressions globally, with inventory across 220 countries.
For more information, please visit www.clashgroup.com
IBA – PR for Clash Group
Tel: +1 561 228 1253 (USA) +44 1780 721433