"These stats confirm the dramatic growth in consumers browsing the web on mobile compared to conventional digital devices," comments Simon Wajcenberg, Global CEO, Clash Group. "The significant rise in CTRs on mobile ads generated this Black Friday and Cyber Monday compared to 2011 shows quite clearly how marketers and consumers have taken to their smart devices."
"It is also interesting to see how re-targeting on mobile and desktop is generating real leads for marketers."
About Clash Group:
Founded in 2007, Clash Group is a full service digital performance media company based in New York that offers targeted advertising services in both mobile and wider digital markets. The Group comprises Clash Mobile, a Direct Response Company that delivers premium advertising traffic for advertisers through two unique technology platforms.
1. A Mobile Demand Side Platform (DSP), providing clients with real-time bidding optimisation and access to over 60 billion page impressions globally, from inventory across 220 countries.
2. IMPACT-MOBI.COM. The worlds first global Affiliate Network dedicated to mobile
Combined with Clash Media, a performance based online marketing Company that helps clients drive their business with high performance customer acquisition services. The group recently announced the acquisition of Vendari, publisher of a leading coupon comparison site, to provide our clients with the capabilities to exploit the rapidly growing coupon segment. Clash Group also offers specialized focus in key vertical markets through ownership of portals, such as UShigherlearning.com. The Group combines creative services with an advanced technology platform which provides clients with real-time bidding access to over 60 billion page impressions globally, from inventory across 220 countries.
For more information, please visit www.clashgroup.com
IBA – PR for Clash Group
Tel: +1 561 228 1940 (USA) +44 1780 721433 (UK)