NEW YORK and LONDON, November 2012 - Clash Group, the leading full service digital performance media company, has launched Impact-Mobi, the world's first global affiliate network dedicated to mobile. The new service, which harnesses ground-breaking new technologies, means businesses and brands can now run targeted mobile advertising campaigns with the transparency to see which sites are generating the most successful leads so that frequency of ads on a particular site can be increased or decreased accordingly. Impact-Mobi is an important extension of Clash Group's traditional web based affiliate marketing capabilities.
With Impact-Mobi, brands can access mobile users in 220 countries resulting in a potential 60 billion monthly impressions. The chance of generating successful leads is dramatically increased due to the distinctive tracking abilities of Impact-Mobi which allows brands to target – and re-target – specific mobile users. Payment is on a 'results only' basis to ensure a high ROI. The technology also lets brands control which particular sites their ads appear on, allowing inappropriate sites to be avoided and ensuring the reputation of the brand is maintained.
"We know that more people are browsing the web on mobile than on conventional digital devices - mobile browsing exceeded PC based browsing in 2010 and continues to grow" comments Simon Wajcenberg, Global CEO, Clash Group. "Despite this, no mobile specific affiliate marketing platform that complies with all international privacy regulations has been architected – until now. Impact-Mobi has removed the obstacles that prevented others success in the field and fills a clear gap in the market with a service that is in serious demand."
"Brands can target and re-target rich media, expandable banner, animated and video ads to specific mobile users and, crucially, uphold their reputation by picking and choosing which sites their ad appears on. Advertisers can now drive incremental sales and leads via mobile without cannibalizing their existing audience, whilst being able to track and analyze the campaign in real-time."
About Clash Group:
Founded in 2007, Clash Group is a full service digital performance media company based in New York that offers targeted advertising services in both mobile and wider digital markets. The Group comprises Clash Mobile, a Direct Response Company that delivers premium advertising traffic for advertisers through two unique technology platforms.
Mobile Demand Side Platform (DSP), providing clients with real-time
bidding optimisation and access to over 60 billion page impressions
globally, from inventory across 220 countries.
2. IMPACT-MOBI.COM. The worlds first global Affiliate Network dedicated to mobile
with Clash Media, a performance based online marketing Company that
helps clients drive their business with high performance customer
acquisition services. The group recently announced the acquisition of
Vendari, publisher of a leading coupon comparison site, to provide our
clients with the capabilities to exploit the rapidly growing coupon
segment. Clash Group also offers specialized focus in key vertical
markets through ownership of portals, such as UShigherlearning.com. The
Group combines creative services with an advanced technology platform
which provides clients with real-time bidding access to over 60 billion
page impressions globally, from inventory across 220 countries.
For more information, please visit www.clashgroup.com