Mega Monday: Statistics for UK's biggest online shopping day, Ann Summers a top priority

London, UK – 05 December, the world's first comprehensive voucher and price comparison site, has released statistics on UK online buying habits this Mega Monday, predicted by retailers to be the biggest online shopping day of the year. On Monday 3rd December, statistics show:
  • UK consumers saved a collective £13.7 million on online purchases using voucher codes found at which aggregates from all 41 voucher networks, 21 daily deal sites and 19 cashback sites
  • The number of online shoppers searching for vouchers rose by nearly 200% with mobile traffic searches up the most, a staggering 374%
  • The top three most searched for retailers were Ann Summers, Currys and
  • The top three most searched for gifts were iPad mini, Furby 2012, and Microsoft Xbox 360 Slim
  • The top three most used vouchers were Currys, Red Letter Days and Fragrancedirect
  • The number of UK retailers offering voucher codes was 3247 compared to the average of 2523 with an incredible 66,003 live offers aggregated across all the sites

"These stats confirm how important voucher codes have become to both consumers and retailers in the online shopping process," comments Dominic Yacoubian, CEO, "We expected the number of online shoppers searching for voucher codes to rise on Mega Monday but were amazed by precisely how much – the voucher code revolution has well and truly occurred."

"Consumers now expect retailers to offer voucher codes and so, of course, on Mega Monday retailers did just that in order to keep on a level playing field with their competitors. Online Christmas shoppers took full advantage of the situation and saved literally millions of pounds."

"Here at VoucherComparison we are anticipating next Monday 10th December to see even more retailers offering voucher codes and consumers searching for them in response to the traditional game of chicken between retailer and consumer that always takes place before Christmas."

About is the world's first voucher comparison site, which is unique in allowing consumers to find the best offer for their intended purchase by comparing all available vouchers online in one place. The site is the brainchild of Dominic Yacoubian, a veteran of the voucher and online retail market to allow consumers to take advantage of the growing market for vouchers. is part of Clash Group, a digital-specific full-service advertising agency which offers targeted advertising services in both mobile and wider digital markets. is one of a number of portals owned by Clash Group which link to key vertical markets such as the education sector.

For more information, please visit

Natalie Rimmer
IBA – PR for
Tel: 01780 721433


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