NEW YORK and LONDON, December 2012 - Clash Group, the leading full service digital performance media company, has announced the appointment of Jason Gordon, experienced media sales professional, as Vice President of Sales. He will be responsible for sales of Clash Group’s new suite of mobile advertising technologies and driving growth of agency partnerships internationally following Clash Group’s recent expansion from New York to London. Given the explosive growth in mobile advertising, Mr. Gordon is aiming for an initial revenue jump of 200% in 2013 with a 50% year on year growth target from thereafter.
Prior to this appointment, Jason held the role of Regional Sales Manager for New York based mobile advertising agency, Mojiva, where he worked with some of the largest advertising agencies and brands on the East Coast. Before this, he was Senior Sales Manager at New York based targeted mobile advertiser network, Jumptap, where he was one of the top salespeople in the US.
"Clash's flexibility and business model – comprised of Clash Mobile, Clash Digital and Impact-Mobi, our mobile affiliate network – gives us an edge that allows us to run different campaigns in many ways in order to ensure conversions and ROI" comments newly appointed Vice President of Sales, Jason Gordon. "Accountability is what advertisers are looking for now that mobile advertising, smartphones and apps are no longer a novelty. Accountability is precisely what Clash is offering."
"Clash has plans to not only build strategic partnerships with agencies and brands, but to take advantage of technology developments to provide advertisers with the very best ROI" commented Simon Wajcenberg, CEO, Clash Group. "Clash is pleased to welcome Jason, with his eleven years plus experience in the print, digital and mobile sector, to the team. We look forward to working with him to drive sales of our new and improved technology products and witness him leading his sales team to an extremely successful 2013 and beyond."
About Clash Group:
Founded in 2007, Clash Group is a full service digital performance media company based in New York that offers targeted advertising services in both mobile and wider digital markets. The Group comprises Clash Mobile, a Direct Response Company that delivers premium advertising traffic for advertisers through two unique technology platforms.
Mobile Demand Side Platform (DSP), providing clients with real-time
bidding optimisation and access to over 60 billion page impressions
globally, from inventory across 220 countries.
2. IMPACT-MOBI.COM. The worlds first global Affiliate Network dedicated to mobile
with Clash Media, a performance based online marketing Company that
helps clients drive their business with high performance customer
acquisition services. The group recently announced the acquisition of
Vendari, publisher of a leading coupon comparison site, to provide our
clients with the capabilities to exploit the rapidly growing coupon
segment. Clash Group also offers specialized focus in key vertical
markets through ownership of portals, such as UShigherlearning.com. The
Group combines creative services with an advanced technology platform
which provides clients with real-time bidding access to over 60 billion
page impressions globally, from inventory across 220 countries.
For more information, please visit www.clashgroup.com