Business rules capability for OpSuite retail solution enables retailers to offer consumers a true omnichannel experience

  • Opportunity to dramatically increase customer satisfaction and customer retention with comparatively very low capital investment, due to cloud-based nature of solution
  • Customer loyalty schemes, discounts, vouchers and much more can now be flawlessly fused across all channels

Derby, UK – 14 January, 2013Davidson Richards, Microsoft’s leading European RMS development partner, has announced that the OpServices layer of its cloud-based OpSuite retail solution has been enhanced to include powerful new business rules. The advanced business rules capability will allow small and medium-sized retailers to effectively fuse customer services from discounts and vouchers to loyalty schemes, across all channels – including those provided by third parties - to offer their client the full omnichannel experience. Until now, this has been the reserve of the large scale retailer with large scale budgets.

OpServices advanced business rules make it simple to provide a consistent customer experience across all retail touch points, by ensuring that all retail operations can utilise the same logic from every channel, in real time. For example, a consumer browsing a retailer's website for an item on their mobile device might select an item from the web-store that is on promotion in the bricks and mortar store. The web-store software can then access the business rules, held on the OpServices layer, for promotion information. The bricks and mortar promotion will be flagged up and made available to the consumer browsing on the web-store. The item will therefore be subject to the exact same promotion online as it is in-store.

Likewise, if the web-store has a delivery option capability, it too can fuse with the OpServices business rules and allow an in-store pick-up option that ensures full continuity in terms of finance allocation and stock movements. The OpServices business rules option thus allows a retailer utilising more than one business application to offer consumers a seamless and uniform experience across all touch points.

"The business rules capability, that is now a part of OpSuite's OpServices layer, is a real break-through for SMBs wanting to remain competitive in the retail industry by embracing the move to omnichannel," comments Richard Goodley, CEO, Davidson Richards. "Customer loyalty, customer retention and, in turn, ROI will be seriously enhanced if consumers feel they are getting not only a consistent experience across every channel but can blend and mix different aspects of the purchasing cycle – from browsing to selecting and purchasing to exchanging – as they wish. The OpServices business rules capability within OpSuite enables this at a surprisingly low cost, due to the sophisticated design of the solution, and the fact that the solution is cloud-based."

About Davidson Richards:
Established in 1977, Davidson Richards has been providing solutions to the retail market for over 35 years. The company is based upon traditional values and supplies retail EPoS solutions to the small and mid market retailer marketplace.

The company identified the opportunity created by the advances in hosting technology and started to develop a cloud solution to revolutionise the delivery and cost for retail software in 2008. OpSuite is an open and flexible cloud solution which holds the retailer at the core of its design by reducing costs, enabling easier delivery and system maintenance. This cloud technology coupled with the refusal to 'dumb down' the design has enabled Davidson Richards to deliver a no compromise “fully fledged” retail management solution at a fraction of the traditional cost of ownership.

For more information, please visit

Natalie Rimmer
IBA – PR for Davidson Richards
Tel: 01780 721433

Jo Bateman
Davidson Richards
Tel: 01332 383231

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