LONDON and NEW YORK, 16 January 2013 - Clash Group, the leading full service digital performance media company, has announced the appointment of Tony Chan, a pioneer in mobile and video advertising, to direct its international advertising operations. The appointment follows Clash Group's recent expansion from New York into London and, in his new position, Chan will drive forward the company’s international reach with particular focus on establishing its new mobile affiliate network, Impact-Mobi, the world's first global affiliate network dedicated to mobile, as the network of choice for brands across the world.
Prior to this appointment, Chan founded a New York based digital advertising consultancy service, focused on the mobile market. Before this he worked with a start-up Publisher Agency, in a business development role where he helped create a Revenue Server, built specifically to manage impressions monetised by RTB platforms, ad exchanges and SSPs.
"Due to the fragmented nature of the mobile market right now, the opportunity is there to cut through the noise and assert Clash Group as the leading agency in the field," comments Tony Chan, newly-appointed Director of Advertising Operations, Clash Group. "I'm looking forward to playing an important part in the realisation of this aim and in particular to helping launch Impact-Mobi, the world's first global affiliate network dedicated to mobile, in the US, UK and later the wider international market, and seeing the benefits that this ground-breaking new service will bring to clients."
"Clash Group is undergoing an exciting period of expansion – from New York into London - and in terms of the services and technologies it provides," commented Simon Wajcenberg, CEO, Clash Group. "Tony’s entrepreneurial past and deep understanding of the mobile advertising market is perfectly aligned with this current expansion and the launching and establishing of Impact-Mobi, the world's first global affiliate network dedicated to mobile".
About Clash Group:
Founded in 2007, Clash Group is a full service digital performance media company based in New York that offers targeted advertising services in both mobile and wider digital markets. The Group comprises Clash Mobile, a Direct Response Company that delivers premium advertising traffic for advertisers through two unique technology platforms.
Mobile Demand Side Platform (DSP), providing clients with real-time
bidding optimisation and access to over 60 billion page impressions
globally, from inventory across 220 countries.
2. IMPACT-MOBI.COM. The worlds first global Affiliate Network dedicated to mobile
with Clash Media, a performance based online marketing Company that
helps clients drive their business with high performance customer
acquisition services. The group recently announced the acquisition of
Vendari, publisher of a leading coupon comparison site, to provide our
clients with the capabilities to exploit the rapidly growing coupon
segment. Clash Group also offers specialised focus in key vertical
markets through ownership of portals, such as UShigherlearning.com. The
Group combines creative services with an advanced technology platform
which provides clients with real-time bidding access to over 60 billion
page impressions globally, from inventory across 220 countries.
For more information, please visit www.clashgroup.com