Valentine pressure drives search for coupon codes

  • coupon codes top the list of most highly searched for deals in the week before Valentine's Day

New York, February 13, the first coupon comparison site to aggregate all US coupon, daily deal and cash back sites has announced that the most searched for online deal in the US during the week leading up to Valentine's Day was for, the online dating site. A record 241,722 searches were recorded for the deal, followed by 209,111 searches for ProFlowers deals.

Dominic Yacoubian, CEO, believes the significant surge in searches for coupon codes can be attributed to the fact that the 43% of the US population who are single are feeling pressured to find a partner at this time of year and that despite the rising popularity of online dating amongst US citizens – each month roughly 1 in 10 Americans look for a date online - in a tough economic climate, paying full price for a service that can’t guarantee a date, is a luxury.

"We were pretty surprised in the MyCouponComparison offices when we saw that deals were the most coveted in the US during the week before Valentine's Day" comments Dominic Yacoubian, CEO, "We expected brands more traditionally associated with the day that glamorizes romantic love - like chocolate, flower and lingerie retailers - to be fighting for the number one spot. The result suggests that single Americans are not only feeling fed-up with being alone at this time of year, they are also feeling cash-strapped so are looking for deals for online dating services, rather than paying full price."

About is the USA's first coupon comparison site. It is unique in allowing consumers to find the best offer for their intended purchase by comparing all available coupons online in one place. The site is the brainchild of Dominic Yacoubian, a veteran of the coupon and online retail market and has been designed to allow consumers to take advantage of the growing market for coupons. is part of Clash Group, the leading full service digital performance media company which offers targeted advertising services in both mobile and wider digital markets. is one of a number of portals owned by Clash Group which link to key vertical markets such as the education sector.

For more information, please visit

Natalie Rimmer
IBA – PR for
Tel: US: +1 561 228 1940, UK: +44 1780 721433

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