London, UK – 13 February 2013 – VoucherComparison.com, the world’s first comprehensive voucher and price comparison site, has announced that the most searched for online deal in the UK during the week leading up to Valentine's Day was for Match.com, the online dating site. A record 123,585 searches were recorded for the Match.com deal, followed by 121,494 searches for Interflora deals and 81,244 for Ann Summers deals.
Dominic Yacoubian, CEO, VoucherComparison.com believes the significant surge in searches for Match.com voucher codes can be attributed to the fact that the 52% of the UK population who are single are feeling pressured to find a partner at this time of year and that despite the rising popularity of online dating amongst Brits – each month 6.3 million Britons look for a date online - in a tough economic climate, paying full price for a service that can’t guarantee a date, is a luxury.
"We were pretty surprised in the VoucherComparison offices when we saw that Match.com deals were the most coveted in the UK during the week before Valentine's Day" comments Dominic Yacoubian, CEO. "We expected brands more traditionally associated with the day that glamorises romantic love - like chocolate, flower and lingerie retailers - to be fighting for the number one spot. The result suggests that single Brits are not only feeling fed-up with being alone at this time of year, they are also strapped for cash so are looking for deals for online dating services, rather than paying full price."
VoucherComparison.com is the world's first voucher comparison site, which is unique in allowing consumers to find the best offer for their intended purchase by comparing all available vouchers online in one place. The site is the brainchild of Dominic Yacoubian, a veteran of the voucher and online retail market to allow consumers to take advantage of the growing market for vouchers.
VoucherComparison.com is part of Clash Group, a digital-specific full-service advertising agency which offers targeted advertising services in both mobile and wider digital markets. VoucherComparison.com is one of a number of portals owned by Clash Group which link to key vertical markets such as the education sector.
For more information, please visit www.vouchercomparison.com
IBA – PR for VoucherComparison.com
Tel: 01780 721433