Florists fight hard for Mother's Day market share

Florists offer abundance of voucher codes to compete with chocolate rivals

London, UK – 06 March 2013, the world’s first comprehensive voucher and price comparison site, has announced that UK florists are competing harder than ever for their share of the £400m Mother's Day market. Interflora, eFlorist, Bunches, Flying Flowers, Debenhams Flowers and Serenata Flowers are all offering more generous voucher codes and deals to consumers than last year.

Dominic Yacoubian, CEO, believes the abundance of voucher codes for flowers can be attributed to the fact that Brits' spending at florists dropped 1.9% to £110.4m in 2012, as consumers opted to treat mum to alternative Mother's Day gifts like chocolate and clothing. The major florists have responded by offering an extensive array of voucher codes and deals to tempt consumers back to buying flowers this year.

"The consumer really is control these days" comments Dominic Yacoubian, CEO, "By changing their Mother's Day buying habits last year, consumers now have the best of both worlds – florists are offering them fantastic deals to bring them back whilst other retailers – like The Body Shop, Avon, Swarovski, Thorntons and Fragrance Direct are doing the same to keep up with the competition. Interestingly, we've seen a surge of searches for Virgin Experience Day voucher codes over the last week, suggesting a fair few mums will be subjected to something slightly more hair-raising than flowers this Mother's Day!"

About is the world's first voucher comparison site, which is unique in allowing consumers to find the best offer for their intended purchase by comparing all available vouchers online in one place. The site is the brainchild of Dominic Yacoubian, a veteran of the voucher and online retail market to allow consumers to take advantage of the growing market for vouchers. is part of Clash Group, a digital-specific full-service advertising agency which offers targeted advertising services in both mobile and wider digital markets. is one of a number of portals owned by Clash Group which link to key vertical markets such as the education sector.

For more information, please visit

Natalie Rimmer
IBA – PR for
Tel: 01780 721433

Issuers of news releases, not Targetwire, are solely responsible for the accuracy of the content.