NEW YORK, March 27, 2013 - Clash Group, the leading full service digital performance media company, has released a new White Paper: 'Marketers going mobile – what are my options?' Clash Group, a provider of cutting-edge mobile and digital advertising technologies and services, understood that rapid innovation has left the mobile advertising landscape fragmented and marketers unsure which strategies would best suit their needs. The White Paper provides a clear guide on mobile advertising options available that can obtain the best RoI in the fast developing advertising arena.
The White Paper explains which mobile advertising technologies and strategies are available – such as rich media mobile ads, in-App ads, retargeted mobile ads, video ads and mobile specific affiliate networks – what they can achieve and which type of campaign they would best suit. New technologies are enabling brands to meet consumers where they spend most time online, on mobile, and drive successful leads, but, as the White Paper outlines, for the highest rate of RoI to be achieved it is key that marketers choose the most relevant strategy for their campaign.
"There are over one billion active smartphone users worldwide – all potential leads ready to engage with content. But only 16% of companies have a mobile marketing strategy in place," comments Simon Wajcenberg, Global CEO, Clash Group. "The disparity isn't due to cost as mobile ads are cheap compared to traditional channels, or lack of awareness. It's due to marketers having a lack of experience in the field. With it being so fresh, they are unsure which way to turn. We wrote this White Paper to clear up any confusion and clarify how brands can get the most successful leads from a mobile ad campaign."
To download the White Paper in full, please click here.
About Clash Group:
Founded in 2007, Clash Group is a full service digital performance media company based in New York that offers targeted advertising services in both mobile and wider digital markets. The Group comprises Clash Mobile, a Direct Response Company that delivers premium advertising traffic for advertisers through two unique technology platforms.
Mobile Demand Side Platform (DSP), providing clients with real-time
bidding optimisation and access to over 60 billion page impressions
globally, from inventory across 220 countries.
2. IMPACT-MOBI.COM. The worlds first global Affiliate Network dedicated to mobile
with Clash Media, a performance based online marketing Company that
helps clients drive their business with high performance customer
acquisition services. The group recently announced the acquisition of
Vendari, publisher of a leading coupon comparison site, to provide our
clients with the capabilities to exploit the rapidly growing coupon
segment. Clash Group also offers specialized focus in key vertical
markets through ownership of portals, such as UShigherlearning.com. The
Group combines creative services with an advanced technology platform
which provides clients with real-time bidding access to over 60 billion
page impressions globally, from inventory across 220 countries.
For more information, please visit www.clashgroup.com