Icy Easter sends Brits in search of hot holiday deals

• EasyJet Holidays, Jet2holidays and Holidays Extra top the popularity list over chilly bank holiday

London, UK – 03 April 2013 – VoucherComparison.com, the world’s first comprehensive voucher and price comparison site, has announced that Brits who did not go abroad for the freezing Easter bank holiday weekend spent their time browsing online, wishing that they had. VoucherComparison.com saw a surge of traffic to the site over the bank holiday with travel voucher codes such as Jet2holidays, EasyJet Holidays and Holiday Extras getting the most hits.

Dominic Yacoubian, CEO, VoucherComparison.com believes the surge in interest for holiday voucher codes can be attributed to the fact that Brits experiencing the coldest Easter on record were feeling fed-up and envious of the thousands who had fled the country for warmer climates. Those left behind searched predominantly for holiday voucher codes over the Easter weekend to find a deal for a trip to a sunnier destination. More typically, DIY deals were the second most in demand voucher code category over the Easter bank holiday.

"I'm not surprised by the stats" comments Dominic Yacoubian, CEO, VoucherComparison.com. "The spring freeze sent thousands more than usual flocking to UK airports this bank holiday, desperate for a beach and a chance to finally take off their hats and scarves. So, it's no surprise that those left behind got a bit envious of all the sunny snaps posted on Facebook and went in search of holiday deals for themselves. Still, Brits aren't known for letting a bit of bad weather get in the way of having fun – we saw a lot of activity around voucher codes for experience days and lingerie retailer Ann Summers too!"

_{About VoucherComparison.com
VoucherComparison.com is the world's first voucher comparison site, which is unique in allowing consumers to find the best offer for their intended purchase by comparing all available vouchers online in one place. The site is the brainchild of Dominic Yacoubian, a veteran of the voucher and online retail market to allow consumers to take advantage of the growing market for vouchers.}

_{VoucherComparison.com is part of Clash Group, a digital-specific full-service advertising agency which offers targeted advertising services in both mobile and wider digital markets. VoucherComparison.com is one of a number of portals owned by Clash Group which link to key vertical markets such as the education sector.}

_{For more information, please visit www.vouchercomparison.com}

_{Contacts:
Natalie Rimmer
IBA – PR for VoucherComparison.com
Tel: 01780 721433
Email: nrimmer@iba-international.com}

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