IBA International launches iBAengage – new specialist social media service for B2B organisations

  • New low cost service uses social media to establish thought leadership for B2B organisations
  • Provides strategic communication model for engaging with target audiences
  • "B2B is different from B2C and requires very different strategies and techniques"

LONDON, UK – April 9th, 2013IBA International, a leading one-stop international PR agency, has launched iBAengage, a comprehensive B2B social media service particularly designed for B2B organisations. At a time when many businesses are beginning to use the social media techniques designed for consumer marketing, iBAengage understands and is offering the very different strategies needed to allow B2B organisations to raise brand awareness and build dominant positions in their specialised marketplaces.

iBAengage dedicates an experienced editorial writing team larger than most industry magazines to every client. Writers get to know each client's business and monitor all of the social media in its marketplace in order to produce the output for a planned programme to be posted by an appropriate spread of selected executives in the company. The objective is to build a strong community of followers in a client's key audiences, through a thought leadership campaign incorporating social platforms, including Twitter, Facebook and LinkedIn. The service ensures a constant flow of content and publicity as well as careful monitoring of social media for engagement opportunities and produces full metrics to measure success. A major campaign can be mounted for as little as £1,500 per month.

"Pioneering B2B social media with industry leaders – such as Clash Group, the New York and London-based digital marketing agency – made us aware of how different B2B techniques and strategies were from consumer social media campaigns," said Judith Ingleton-Beer, CEO, IBA International. "B2B requires very different strategies and techniques. The numbers are different, the messaging mix is different, and the peer audience is by definition, more knowledgeable."

"IBA International has a unique background, working over many years for industry leaders ranging from Acer to Siemens, VeriFone and Xerox," she continued. "We understand the kind of messages organisations need to be sending out to their market and the patterns of activity needed to establish them. iBAengage is a low-cost package to bring large company expertise to a much wider group of organisations and give them our unparalleled experience in using social media to establish thought leadership."

About iBAengage:
iBAengage liaises closely with its clients to align their social media output with current PR efforts and plans an appropriate pattern of activities to ensure the client is engaged with all of their audiences across social platforms. A series of posts are planned, covering the client's own developments and industry trends. Using its in-house team of professional writers iBAengage will closely manage a whole range of media in the clients market and produce a mixture of regular Tweets, Facebook updates, blogs and LinkedIn entries as required, allowing the client to engage effectively with its audience. Continuity builds familiarity, and familiarity builds trust.

For more information, please visit www.iba-international.com/ibaengage.html

About IBA International:
IBA International is the only press relations consultancy worldwide to be owned by an organisation that previously published and edited leading business and specialist weekly and monthly publications. IBA International uses a unique matrix methodology to establish an organisation as a leader in its field. IBA International uses recurring activity to convey messages about your brand and reinforce those messages with powerful signals of your size, success and leadership. IBA can deliver such powerful branding system because of its structured approach to campaigns. IBA has established the brands of one of the top three in every major new technology wave since the company was founded in 1976.

For more information, please visit www.iba-international.com

Emily Lockey
IBA International
Tel: +44 1780 721433 (UK)
Email: elockey@iba-international.com

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