Lineup Systems continues expansion with 3 new appointments

11th April 2013, London: Lineup Systems, the leading international provider of web-based advertising and CRM systems, announces the appointment of 3 new media industry experts Colin Gill , Martin Kennedy and Jason Wallace to its customer facing teams.

All three have extensive advertising systems experience and represent a next step in Lineup's growth phase, having recently recorded some significant client wins.

Colin Gill, a senior software solutions specialist, previously led successful print, digital and broadcast advertising projects around the world for Atex, where he worked for 15 years as a lead engineer, programmer and business analyst specialising in advertising, finance, pricing and contracts.Colin will work mainly onsite to ensure that Lineup‘s AdPoint advertising solution is configured and delivered to maximise the benefit to Lineup's clients.

Martin Kennedy joins to apply his extensive technical expertise to advance AdPoint's position as a cutting edge solution designed specifically for media companies. He is a senior technical advertising consultant who has extensive experience at media companies in demonstrating, designing and delivering software solutions to numerous large scale publishers worldwide. Martin‘s role will require him to analyse customer requirements and collate industry experience from within Lineup in order to determine how AdPoint can be moulded to meet the future needs of the industry.

Jason Wallace, brings over 14 years experience in advertising systems, consultancy and system integration to advance ROI in Lineup's customer facing projects. He has previously worked at clients such as Reuters, VNU, News International, Trinity Mirror, BBC World Wide and IPC amongst others.

Michael Mendoza, CEO at Lineup said: "We are incredibly pleased to have Colin, Martin and Jason in the team where their considerable knowledge and skills will provide solid support for our ongoing growth and advancement. We make a commitment to our clients that we will prioritise customer services and product development, which is why we hire the best from the industry. We continue to seek talented new staff to expand our ever growing team."

About Lineup Systems
Lineup Systems delivers high performance advertising sales tools designed specifically for multi-channel media companies. Its collaborative media solutions - which can be hosted, web-based or cloud-based - help to streamline advertising operations, improve transparency and increase profits.

Its clients include the world’s largest international newspaper Metro International, Time Out London, Time Out New York, the UK’s largest independent regional publisher Archant and Abu Dhabi Media.

Lineup Systems’ AdPoint products are installed across 33 countries in 21 languages, and support more than 2,500 users across the world’s leading publishers in achieving their goals. Over 1000 titles, sites and stations rely on Lineup Systems’ for their sales, advertising, planning, editorial, pre-press and content management needs.

For further information or to speak with Michael Mendoza of Lineup, please contact:
Michael Owen, Marketing Manager
Lineup Systems
020 3440 2425

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