NEW YORK, May 15, 2013 - Clash Group, the New York and London based full service digital performance media company, has announced that it has been appointed by Gifted2You.com - which sends wrapped gifts from artisan producers from around the globe to the door - to drive a cutting-edge mobile advertising campaign for its new social gifting app. The campaign will use rich media, location-based and in-app ads to target audiences. It will incorporate mobile DSP, mobile retargeting technology and e-mail and will use Impact-Mobi, the world's first global affiliate network dedicated to mobile. It aims to drive thousands of additional monthly app downloads from users who will drive long-term revenue by placing gift orders regularly going forward.
The app, available for download in over 12 countries worldwide for users to send gifts to individuals based in the UK, has been designed for today's time-pressed mobile shopper and can be enhanced by pulling in data such as friends' birthdays from Facebook. With this in mind, the campaign will initially target young, female professionals and Facebook users. The transparent nature of results generated by Impact-Mobi, the mobile affiliate network, means Clash Group can continually optimize the campaign in terms of genre of affiliates and apps used to host the ads, so that the highest quality of leads are achieved.
"We wanted to create a mobile ad campaign that would drive awareness and downloads from the right people" comments Andrew Wilmot, CEO, Gifted2You.com. "Clash Group stood out as the right agency to help us achieve this because they could offer the full range of mobile advertising technologies and services to target the right individuals as well as a pay-on-results-only contract. We can relax in the knowledge that Clash will deliver thousands of additional quality monthly leads without any unexpected charges."
"With Gifted2You.com named a finalist for the Mobile Retail Best Smartphone App Award, alongside ASDA, eBay, Mothercare and Domino's pizza apps, it's clear that the app itself is going to seriously take off" comments Dominic Yacoubian, Managing Director, Clash Group. "We're delighted to be appointed Gifted2You.com's agency of record and to play an important role in making this happen using our full range of mobile advertising technologies."
About Clash Group:
Founded in 2007, Clash Group is a full service digital performance media company based in New York that offers targeted advertising services in both mobile and wider digital markets. The Group comprises Clash Mobile, a Direct Response Company that delivers premium advertising traffic for advertisers through two unique technology platforms.
Mobile Demand Side Platform (DSP), providing clients with real-time
bidding optimisation and access to over 60 billion page impressions
globally, from inventory across 220 countries.
2. IMPACT-MOBI.COM. The worlds first global Affiliate Network dedicated to mobile
with Clash Media, a performance based online marketing Company that
helps clients drive their business with high performance customer
acquisition services. The group recently announced the acquisition of
Vendari, publisher of a leading coupon comparison site, to provide our
clients with the capabilities to exploit the rapidly growing coupon
segment. Clash Group also offers specialized focus in key vertical
markets through ownership of portals, such as UShigherlearning.com. The
Group combines creative services with an advanced technology platform
which provides clients with real-time bidding access to over 60 billion
page impressions globally, from inventory across 220 countries.
For more information, please visit www.clashgroup.com