LONDON, May 29 2013 - Clash Group, the leading full service digital performance media company, has announced the appointment of Robert Tucker as Vice President of Publisher Sales. Tucker, who has worked in senior roles at Marchex and Oberon Media, will be responsible for scaling Clash Group's publisher networks including Impact-Mobi, the world's first affiliate network dedicated to mobile. Publishers will be able to monetise traffic by selecting quality advertisers that best suit their site or app. Tucker is also spearheading a new click-to-call mobile advertising service which enables advertisers to take leads from ad to call centre in one click.
Prior to this appointment, Tucker was Vice President of National Sales at Marchex, the mobile and online advertising company, where he was responsible for scaling the national sales presence of the company, growing the sales team from 5 to 15 with a total billing of over $30 million. Before this, he was Senior Director of Global Sponsorship and Advertising Sales at Oberon Media, the multi-platform casual-games company. Here, he single handedly built the global advertising and sales team and increased advertising revenue from $0 to $6 million dollars during the team's first year.
"I'm excited to share Impact-Mobi, the world's first affiliate network dedicated to mobile, with publishers who want to choose the right advertisers for their sites and apps" comments Robert Tucker, newly appointment Vice President of Publisher Sales, Clash Group. "That all reports and revenue are displayed in real-time on our platform means selections can be optimised for exceptional RoI – great news for publishers. I'm also spearheading Clash Group's new click to call service which will be launching very soon."
"Robert, with his strong sales background and history of generating exceptional revenue for start-ups in the digital sphere, is the ideal person to be responsible for scaling our web and mobile-based publisher networks going forward" comments Simon Wajcenberg, CEO, Clash Group.
About Clash Group:
Founded in 2007, Clash Group is a full service digital performance media company based in New York that offers targeted advertising services in both mobile and wider digital markets. The Group comprises Clash Mobile, a Direct Response Company that delivers premium advertising traffic for advertisers through two unique technology platforms.
Mobile Demand Side Platform (DSP), providing clients with real-time
bidding optimisation and access to over 60 billion page impressions
globally, from inventory across 220 countries.
2. IMPACT-MOBI.COM. The worlds first global Affiliate Network dedicated to mobile
with Clash Media, a performance based online marketing Company that
helps clients drive their business with high performance customer
acquisition services. The group recently announced the acquisition of
Vendari, publisher of a leading coupon comparison site, to provide our
clients with the capabilities to exploit the rapidly growing coupon
segment. Clash Group also offers specialized focus in key vertical
markets through ownership of portals, such as UShigherlearning.com. The
Group combines creative services with an advanced technology platform
which provides clients with real-time bidding access to over 60 billion
page impressions globally, from inventory across 220 countries.
For more information, please visit www.clashgroup.com