New digital performance marketing company Impact Digital Group launches into UK and US

Combines full cross channel marketing services including TV broadcast media

London – July 16, 2013 – Clash Group, the leading full service digital performance media company, has announced the launch of the Impact Digital Group. The new company has been formed to reflect the development of its existing suite of digital marketing services to now offer advertisers a full digital performance service across multiple media channels covering web, social, mobile, gaming and traditional TV broadcast media.

"This announcement shows how we are ahead of the curve in digital advertising and marks the next step in the evolution of advertising. Consumers now expect rich and vibrant engagement with relevant social connections from advertisements and Impact Digital Group can help accomplish this by offering advertisers a full range of digital advertising options including the ability to pay for television generated leads on a performance basis," commented Simon Wajcenberg, CEO of Impact Digital Group.

The new company is a natural progression of the development last year of the company’s affiliate network platform Impact-Mobi. Impact-Mobi is the first global affiliate network dedicated to mobile which allows businesses and brands to run targeted mobile advertising campaigns with the transparency to see which sites are generating the most successful leads so that frequency of ads on a particular site can be increased or decreased accordingly.

The first service launch of the new Impact Digital Group will be a mobile app cross channel marketing solution designed to promote mobile apps across social, web, TML5, SMARTTV, gaming and traditional broadcast. By creating unique location-based and social media-friendly interactive experiences, it will allow advertisers to create a deeper customer relationship with a brand, and can even close a sale and drive significant client ROI.

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Emily Lockey
IBA International - PR for Impact Digital Group
Tel: 01780 721 433

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