NEW YORK – July 29, 2013 – Impact Digital Group, the leading full service digital performance media company, has announced the appointment of John Hrzic, a marketing industry veteran in the interactive performance media market, as its U.S. Country Manager. The appointment follows the recent launch of Impact Digital Group which integrates the full range of Clash Group digital marketing services with a powerful new mobile cross channel discovery app. In his new position Hrzic will drive Impact Digital Group's expansion plans by creating opportunities and business partnerships for its full digital marketing service across multiple media channels covering web, social, mobile, and traditional TV broadcast media.
Prior to this appointment, Hrzic was the founder of Media Synthesis Group, a mobile marketing and development company that consulted with the largest mobile app developers and Fortune 500 companies to assist them in navigating mobile markets. Earlier, Hrzic held the position of Director of Media and Business Development for SayForExample, Inc. a development company that creates technology to enable intelligent Internet ventures. His industry experience include strategic and managerial positions with Coolsavings (now Qinteractive) and at Cox Communications, introducing Fortune 500 brands like Pepsi into lucrative new media markets.
"Impact Digital Group aims to make it as easy as possible for developers to increase app downloads for native and mobile apps. Our business model utilizing HTML5 and our native apps, together with our video network featuring mobile apps, is built on using technology to quickly pair mobile multi-taskers with relevant apps," commented newly appointed John Hrzic. "We anticipate transparent cross-platform marketing will play a big role in this effort moving forward."
"John has been established in the digital marketing space for well over a decade. He has great experience and knowledge of the industry and we're looking forward to him bringing that experience to Impact Digital Group," commented Simon Wajcenberg, CEO, Impact Digital Group. "We have a great opportunity to extend our offerings and John’s footprint in the digital marketing community is both broad and deep so he'll play a huge part in this."
About Impact Digital Group
Impact Digital Group is a global performance marketing company. The group has a full suite of digital marketing services, a new and unique cross channel app discovery network, a Demand Side Platform (DSP) trading desk, and Impact-Mobi the first mobile dedicated affiliate network. It offers advertisers premium advertising traffic across multiple media channels covering web, social, mobile, and traditional TV broadcast media. The group has assembled a team with more than 100 years of digital marketing and diversified entrepreneurial experience from around the world. It's specialist backgrounds include: Mobile, Web,TV, Radio, Print Finance, Electronic Payments, Social, Retail and EDU initiatives.
For more information, please visit http://www.impactdigitalgroup.com
IBA International – PR for Impact Digital Group
Tel: +1 561.228.1940