LONDON – 29 August 2013 – Impact Digital Group (IDG), the leading full service digital performance media company, has launched Mobile App Discovery, a cross platform marketing solution designed to promote mobile apps across social, web, HTML5, SMARTTV and traditional broadcast. The new service harnesses ground-breaking new technologies to enable businesses and brands to run targeted TV advertising campaigns. App developers can now promote their mobile and web apps via app trailers on smart devices such as Roku, blog networks and native apps.
By creating unique location-based and social media-friendly interactive experiences, Mobile App Discovery will allow advertisers to create a deeper customer relationship with a brand and drive significant client ROI, through IDG’s payment on 'results only' basis. Users will be able to view these app trailers on their smart devices and have the link to download to their mobile device via email and SMS. The technology offers viewers apps that are relevant to their frequently watched shows.
"The Mobile App Discovery solution is an important extension of Impact Digital Group's traditional web and mobile based affiliate marketing capabilities. There is currently a gap in the market for a full service agency that can provide clients with the ability to pay for television-generated leads on a performance basis and get the best return on their investment in executing TV ad campaigns for apps," commented Simon Wajcenberg, CEO of Impact Digital Group.
"We know that more people are browsing the web on mobile than on conventional digital devices – mobile browsing has exceeded PC based browsing again and continues to grow. The launch of the cross platform Mobile App Discovery Network and the mobile streaming service is just the beginning for us. This announcement shows how Impact Digital Group is ahead of the curve and marks the step in the evolution of advertising."
About Impact Digital Group
Impact Digital Group is a global performance marketing company. The group has a full suite of digital marketing services, a new and unique cross channel app discovery network, a Demand Side Platform (DSP) trading desk, and Impact-Mobi the first mobile dedicated affiliate network. It offers advertisers premium advertising traffic across multiple media channels covering web, social, mobile, and traditional TV broadcast media. The group has assembled a team with more than 100 years of digital marketing and diversified entrepreneurial experience from around the world. It's specialist backgrounds include: Mobile, Web,TV, Radio, Print Finance, Electronic Payments, Social, Retail and EDU initiatives.
For more information, please visit http://www.impactdigitalgroup.com
IBA – PR for Impact Digital Group
Tel: 01780 721 433