Market Performance Wheel Q3 2015 (LNC Report)
4th November, London - censhare, one of the leading providers of software for intelligent business communication has been rated highest for integrated business solutions in a recent Market Performance Wheel analysis conducted by the LNC Group of Consultants.
Market Performance Wheels are the European equivalent of analysts like Gartner or Forrester that are conducted by LNC Group under the name of The Group of Analysts (TGOA).
TGOA evaluates companies against up to 400 separate criteria which the analysts regard as scientifically well founded. In addition, intensive workshops are held, strengths and weaknesses identified and supplemented by interviews with customers and partners.
In the current edition of The Book Of Analysts (Q3/2015) censhare was investigated and evaluated for the first time in the categories of MAM (Media Asset Management), PIM (Product Information Management), MRM (Marketing Resource Management) and CMS (Content Management Systems) in the competence fields of technology, ability to execute, market penetration and future proof.
In the area of MAM, censhare ranks among the leading systems in the area of technology as well as ability to execute and scored 78 of 85 possible points. censhare leads here in 7 of the 16 sub-disciplines, among others in system functions, project quality, partnerships and international focus.
In the PIM ranking censhare achieved 76 of 87 possible points and leads in the areas of technology (22 of 22 points) and future proof (23 of 24 points). In the sub-discipline completeness of vision censhare is identified as a leader.
In the category MRM, in which over 20 suppliers were tested, censhare comes in as the leading system by far, with 76 of 83 possible points. censhare is especially dominant in the disciplines technology (21 of 22 points) as well as ability to execute (18 of 19 points). In the area of future proof, censhare’s 23 points represent the benchmark. In a total of 5 of the 16 sub-disciplines, censhare is leading, among them system functions, project quality, partnerships, completeness of vision and international focus.
In the CMS market field, censhare also sets the benchmark high with 78 points, which were the highest ever recorded by TGOA. Outstanding results were achieved in areas of technology, ability to execute and future proof. censhare scores excellent (> 20 points) in the sub-disciplines system, core and extended functions, support & training, Industry sector/customer references as well as in all sub-areas under the heading of future proof.
As a result censhare belongs to the leading suppliers in each of the market segments of Content Management Systems, Media Asset Management, Market Resource Management and Product Information Management.
Moreover: censhare is the only completely integrated solution. No other provider achieved anywhere near such values in these four relevant areas.
censhare will be appearing at The Festival of Marketing in London’s Tobacco Dock 11-12th November 2015. Stand 23.
They will also figure prominently in a speaking session by Rüdiger Pläster of Kontrast Communications 12.45pm 12th November ‘Insight’ stage, on how censhare helped to raise the maturity of Vodafone’s partner portal in just 3 months. http://www.festivalofmarketing.com/programme/tbc-40
Further information on Market Performance Wheel and Festival of Marketing can be found at:
censhare is the integrated software solution that enables companies to manage their communication, integrate any type of information, optimise all measurements and engage their customers via digital and analog touchpoints. censhare connects people with contents and processes in an innovative manner, enabling intelligent business communication. Across the globe, the most respected companies and brands rely on censhare for the integration and automation of their communication – creating inspiring customer experiences in the process, such as Deutsche Bank, Dyson, GoPro, Hearst, Kohl’s, McCann, Rewe, Swiss Re and Vitra.
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