StrikeAd using effective and non-intrusive tracking alternative to UDID

• StrikeAd's SDK recognises users' 'in-app habits' to identify quality inventory

• Unlike UDIDs, app users will be offered opt-out and disclosure

London, UK – 14 May 2012 – StrikeAd, the London and New York based mobile advertising specialist, today announced that it has been using an alternative tracking system to the controversial UDID based system in use by many in the market. The usage of UDIDs for tracking has recently seen apps being rejected by Apple (unless the app explicitly asks the user to use the UDID).

StrikeAd's app tracking and attribution solution allows mobile app developers and advertisers to understand comprehensive information about a user's habits within the app – much like web analytics solutions do – to allow advertisers to bid for the most effective inventory. To comply with current legislation the solution provides users with the knowledge that their information is being collected as well as allowing them to opt-out if they so wish.

StrikeAd's app tracking code which is inserted into the app is extremely light, to ensure that mobile apps will not see any detrimental effects on running speed or responsiveness. It collects precise details, such as the amount of time a user spends in an app and key actions such as an in app transaction, purchase or a game level completion. Advertisers have the option to track information gathered offline, which is queued, to be sent when a connection is later established. All the information then feeds back to StrikeAd servers to allow advertisers to pinpoint and bid for the most effective inventory based on this information.

"By offering users disclosure and an opt-out option, our app tracking solution means we conform with all regulatory requirements while ensuring our clients are able to massively uplift their advertising budget ROI," said Michael Dewhirst, CTO of StrikeAd. "Mobile tracking can be particularly important to remove those who click on the banner but never complete the download or those who download and never use the app."

StrikeAd offers the world’s first mobile-specific advertising Demand Side Platform (DSP). It allows media agencies to manage and optimise multiple global mobile advertising campaigns from multiple advertisers from a single platform. Advertisers can buy best performing inventory to provide effectively filtered and optimised sales leads.

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_{About StrikeAd
StrikeAd is a leading mobile advertising specialist and developer of the world’s first dedicated mobile advertising Demand Side Platform (DSP), allowing media agencies to plan, optimise and deliver effective global mobile advertising campaigns.}

_{StrikeAd Fusion is a proprietary mobile-specific platform, providing a single console through which agencies can plan, execute and evaluate hundreds of mobile campaigns on a global basis in real-time. The platform integrates automated optimisation, tracking and analytics that gives clients unparalleled insight and control over their mobile advertising campaigns. StrikeAd also operates a managed version of the DSP, StrikeAd Engage.}

_{The company was founded in 2010, and manages its global DSP from offices in London and New York. For more information, please visit www.strikead.com}

_{For further information, please contact:
Vanessa Ringel
StrikeAd
vanessa.ringel@strikead.com
+44 (0)20 7290 0380}

_{Claire Grant
IBA – PR for StrikeAd
cgrant@iba-international.com
+44 (0)1780 721433}

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