StrikeAd partners with Regital to drive UK-wide growth
New partnership with Manchester-based Regital will deliver powerful RTB and DR mobile technology to agencies and advertisers outside London
London, UK – 13 June 2012
, the New York and London based mobile advertising specialist, has partnered with Regital
, a leading provider of digital media solutions, to reach agencies and advertisers across UK regions. Regital will deliver StrikeAd's powerful Real Time Bidding (RTB) and Direct Response (DR) mobile technology to allow local organisations to mount powerful direct response advertising campaigns in the fast growing mobile advertising market.
Since launching 12 months ago, Regital has witnessed significant growth by being the first regional sales house to represent digital media partners focused on the exchange space in major regional centres including Manchester, Leeds, Birmingham, Edinburgh and Glasgow. Its media partners are now running campaigns for many of the largest advertisers who fall within regional agency control as well as those in a client direct capacity.
“Real Time Bidding is here to stay, and it is going to grow in importance over the coming years across Europe, as well as the US,” said Tim Finn, Head of EMEA, StrikeAd. “It's not just London-based players that want to use the leading technology in the RTB space – a growing number of regional partners and creative agencies are demanding the same functionality and our partnership with Regital ensures we can support these companies.”
“After launching only 12 months ago, we have witnessed significant growth by being the first in the regional market to represent digital media partners utilising and leading the way within the RTB display space,” commented Ian Vint, Director, Regital. “StrikeAd's mobile media offering provides a perfect fit within our current portfolio which includes Media iQ (display) and Brightroll (video) to support advertisers and agencies across the UK in their digital campaigns.”
“We are delighted to be partnering with StrikeAd, as its ability to meet direct response requirements is key for success across the regional landscape. We have seen immediate campaign success across a number of mobile DR campaigns and envisage the year ahead to be extremely buoyant,” continued Ian Vint.
StrikeAd offers the world’s first mobile-specific advertising Demand Side Platform (DSP). It allows media agencies to manage and optimise multiple global mobile advertising campaigns from multiple advertisers from a single platform. Advertisers can buy best performing inventory to provide effectively filtered and optimised sales leads.
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StrikeAd is a leading mobile advertising specialist and developer of the world’s first dedicated mobile advertising Demand Side Platform (DSP), allowing media agencies to plan, optimise and deliver effective global mobile advertising campaigns.
StrikeAd Fusion is a proprietary mobile-specific platform, providing a single console through which agencies can plan, execute and evaluate hundreds of mobile campaigns on a global basis in real-time. The platform integrates automated optimisation, tracking and analytics that gives clients unparalleled insight and control over their mobile advertising campaigns. StrikeAd also operates a managed version of the DSP, StrikeAd Engage.
The company was founded in 2010, and manages its global DSP from offices in New York and London. For more information, please visit www.strikead.com or take a look at our YouTube channel.
For further information, please contact:
+44 (0)20 7290 0380
IBA – PR for StrikeAd
+44 (0)1780 721433
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